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Organic Consumers Association: Coming Clean Campaign

03.26.2008     Comments     Related    
Press Release: OCA and Dr. Bronner's Offer Companies a Contract to Address Organic Misbranding and Labeling in Personal Care

To get you up to speed: The OCA's Coming Clean Campaign is focused on cleaning up the organic personal care industry by ridding of fraudulent labeling that is misleading consumers.

A few weeks back the Organic Consumers Association released a study that showed the carcinogenic 1,4-Dioxane was found in leading "organic" brand personal care products.

What does this all mean? In a nutshell, companies start with a base of harsh ingredients. To make those ingredients more mild they add a petrochemical called Ethylene Oxide. The process is called ethoxylation. This generates 1,4-Dioxane as a by-product which is known by the state of California to cause cancer. Then they slap words like "natural" and "organic" on the label. Unsuspecting consumers are then bathing themselves in cancer causing oil, see the problem?

Here is the opening for the original press release:

A newly released study commissioned by the Organic Consumers Association (OCA), a watchdog group with over 500,000 members, and overseen by environmental health consumer advocate David Steinman (author of The Safe Shopper's Bible), analyzes leading "natural" and "organic" brand shampoos, body washes, lotions and other personal care products for the presence of the undisclosed carcinogenic contaminant 1,4-Dioxane. A reputable third-party laboratory known for rigorous testing and chain-of-custody protocols, performed all testing.
[full story]

I was pleased to see the OCA had another follow-up press release today. In a nutshell the OCA and Dr. Bronner's offer these misleading companies a way avoid litigation: Sign a contract to say they'll clean up their act.

Here is the opening for the follow-up press release:

The Organic Consumers Association (OCA) and Dr. Bronner's Magic Soaps today made a settlement offer to bodycare companies who have misbranded their products as "Organic" or "Organics" despite the fact that their cleansing ingredients are actually made from non-organic conventional and/or petrochemical material preserved with petrochemical preservatives. The offer is an attempt to give leading body care brands a chance to resolve claims made earlier this month against them, without litigation.
[full story]

I like this, a lot. They're basically saying to these companies: Come clean now and we won't drag you through the mud. Avoid us and we'll sue you and tell everyone that we're suing you and your brand will suffer. These companies have until April 20, 2008 to pledge to remove all false claims and until September 1, 2008 to remove all claims that they are "organic".

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